You can start your soft plastic lure fishing adventures without emptying your pockets, thanks to our new purpose-built Bullseye rods. These new carbon graphite composite rods offer a level of soft plastic lure casting performance that defies the low price. The Bullseye value starts with an attractive rod design finished with cork grips and a cushioned reel seat. The fast modern rod tapers are matched with a light responsive guide design that combine to offer impressive casting distance and accuracy, plus ample fish fighting power. Our Bullseye rods make the choice easy, too, with two classic soft plastic luring formats: the 6’6” Spin 2-4kg in a two-piece design; and the longer 6’10” Estuary 2-4kg one-piece rod. Both models are ideal for estuary, light inshore and freshwater soft lure tactics. Bullseye rods are a great graphite composite entry into lure fishing techniques and are another way that we at Jarvis Walker can give anglers big performance without the big price.